Upcoming Magento Ecommerce Development Trends - 2022

What is Magento?

Magento is an eCommerce platform that helps to build robust eCommerce websites efficiently. It equips merchants with the tools they need to establish a successful online store. Magento's scalability enables small businesses with a few products and basic requirements to easily scale to tens of thousands of products and complicated custom behaviour without switching platforms. It has a lot of extensions and themes that can be used to improve customer experience. Magento has a large and supportive community that helps in implementing eStores.

• Voice Search

  Users are increasingly using voice-based searches which allows them to take their queries in the form of voice. The voice search feature analyses the language and provides the required solution. Customers can utilise the Voice Search functionality on a voice search-enabled device to find the goods or information they're seeking for. It has made a big contribution to improving online shoppers' overall purchasing experiences. By 2022, voice searches will account for roughly half of all online shopping. Magento has a voice search feature that allows online store owners to optimize their Magento eCommerce website for voice search.

• AI to Enhance Customer Engagement

  Artificial intelligence is getting popular in the eCommerce industry because they help businesses provide better customer service. It will study the customer behaviour from their previous purchases and point them in the direction of the most likely product they will buy. It provides customers with a customized purchasing experience and helps online store owners do a more profitable business. Chatbots powered by AI is used to assist customers in getting their queries addressed efficiently and help you provide a better customer care experience. Interacting with a customer support representative is not always possible and chatbots have shown to be effective in resolving client issues and complaints. Magento has many AI extensions that help you incorporate AI in your online store to improve your business.

• Responsive Web Design

  User Interface plays a major role in getting an impression for your website and it can be satisfied by a responsive web design that can function across devices. Magento is built specifically to meet the demands of responsive web design so that developers can generate enticing UI and UX. Magento can comply with the latest UI trends like Headless architecture, Better navigation, Color psychology, Micro animation, Fast websites, Single-page application, Mobile-friendly and more. In addition to that Magento provides several themes that follow a mobile-first approach so that they can be well-suited for all sizes and resolutions.

• Augmented and Virtual Reality

  Using augmented reality and virtual reality technology, customers can virtually test the products before purchasing them. Customers will get virtual tours of retail locations and are also able to check out products in real-time. Customers can make better decisions by seeing products in their surroundings with ease so that they can receive a greater shopping experience. These technologies take the eCommerce business to the next level by enhancing the customer's overall experience. Using Magento, developers can help you build eCommerce stores that possess enhanced AR/VR capabilities.

• Live Streaming

  Magento is one of the eCommerce platforms that provide a live streaming feature for its online store owners. Through live streaming, customers will get a demo of the products and services of online stores. It enables customers to receive immediate responses to their questions and help them make decisions efficiently. Nowadays, individuals who are attending live sessions and online meetings are increasing and thus live streaming plays a vital role in an online eCommerce business. To make purchasing more effective, live streaming should be used in conjunction with video marketing.

• Visual Search

  Visual search which is based on Digital Image Processing technology is becoming popular in online stores. During searching it helps you to save the image of an item and then use it to find a similar product to shop for. Websites developed using Magento can provide visual search features so that online store owners will be able to increase their target audience.

• Social Media Integration

  People spend a lot of time on social media sites like Twitter, Facebook, Instagram, and more. Social media platforms have become excellent places to display your products or services so that you can promote your sales. Social media Integration is possible with Magento eCommerce development and thereby you can increase your revenue.

• Push Notifications

  Push notifications are short messages that you can send to your customers in order to make them aware and encourage them to interact with you more. It allows you to keep your customers informed about any special offers, discounts, new items, or sales, as well as develop a solid relationship with them. Magento's push notification extension allows you to communicate with your customers directly through their browsers, without clogging their inboxes. Push notifications can help you reduce advertising costs, reduce cart abandonment rate, reduce the bounce rate on your website and increase profits.

Conclusion

With the help of Magento eCommerce development trends for 2022, you can build robust websites for your business process. Implementing these trends in your project will help you stay one step ahead of your competitors and help you escalate your business growth.