• January 14, 2021 4:31 pm
• by Manek

If you are not getting good results from your e-commerce store, you might not be alone. Most B2B & B2C business owners who run eCommerce stores have come across this kind of situation somewhere in their business journey. In most cases, you can easily navigate the roadblocks you face by making simple tweaks in your online store and customer relationship management.

Whether you are running a B2B or B2C store, a strong relationship with your customers plays an important role in elevating your business to success. Also, your online store has to adapt to your buyer’s demands. To retain customers, you have to deliver a highly personalized and seamless customer experience coupled with loyalty and engagement. Here are some of the top five strategies that you can follow to improve your e-commerce business and take your eCommerce website to the next level.

• SEO

For your eCommerce business to outpace your competitors, you should have to come up with a clear SEO strategy. All your time & money that you invested in your e-commerce site will become futile if your brand doesn’t come on top of the search engine result page. You will also end up losing your loyal customers to competitors who have optimized their content for search engines.

• Content Marketing

Content Marketing is one of the widely used digital marketing strategies used by businesses of all types around the world. When coupled with a solid SEO strategy, Content Marketing can increase your website’s traffic ten times when compared to an e-commerce site that doesn’t do content marketing. Apart from helping drive more traffic to your site, posting relevant & informative content that resonates with your business regularly can educate your customers. By doing so, you can establish trust with your audience. Publishing current industry trends, product information, and related articles about your niche keep your visitors engaged and well informed about your product or service you are offering. The more articles you publish on your website, the more will be your website’s traffic. Content marketing enables you to grow as a thought leader in your niche that your customers can rely on.

• Chatbots

Chatbots play an important role in generating sales for your business. You can use chatbots in your eCommerce website to initialize a conversation with your customer, qualify leads, upsell, and even support your customers by giving answers to frequently asked questions. Chatbots that are available today can do their job perfectly without the presence of a human. You can set predefined rules in chatbots so that they can autonomously send your visitors the exact messages you want them to see. For instance, you can train your chatbot to ask a specific question to your website visitors when they click on a particular product or navigate to a particular section of your e-commerce store.

• Mobile Optimization

The majority of us spend most of our time on smartphones. A recent study reported that most mobile users don’t recommend a business with an underdeveloped mobile platform. With the majority of users spending more time on mobile devices, your e-commerce business needs to optimize your online store to function on mobile devices or deliver your visitors with a mobile platform that does not compromise on user experience. Apart from providing your mobile platform with a seamless user experience, you must also optimize your website for a variety of mobile devices such as tablets, wearables, etc. To ensure a smooth checkout process, you should also integrate your mobile platform with a fast and secure payment gateway.

• Landing pages

The chances of selling your products will double when your online store has an attractive landing page. Having landing pages for each product category in your online store enables your e-commerce site to rank higher on the Search Engine Result Page (SERP). You can achieve this by optimizing your landing page with keywords specific to your products or category that have higher search volumes. Adding Call To Actions (CTAs) on your landing pages is also another viable strategy that enables you to funnel customers through your stores pages.

In a nutshell, the right blend of marketing strategies, customer experience, and the quality of your service can help your e-commerce business to outpace your competitors and become successful. As we pointed out, Digital marketing activities such as content marketing, landing pages, chatbots, mobile optimization, etc are some of the tried and tested strategies that have the potential to grow e-commerce businesses. To achieve this, first, you need a fully functional and modern eCommerce website. You can accomplish this by hiring highly talented Ecommerce developers onboard or partnering up with a software development company that specializes in E-Commerce Website Development Services.